Global brands rally public support to World Food Programme and families affected by war. On television and online, several companies are using donated media and social channels highlighting a 30-second WFP-branded commercial called “Symbols.” TBWA developed the creative for the commercial with funds provided by McDonald’s. The commercial highlights the connection between war and hunger, the magnitude of current needs and how a donation to WFP can make a difference. This incredible, global project was illustrated by Noma Bar.
More of his work can be seen here: dutchuncle.co.uk/noma-bar
Visit the World Food Programme website: wfp.org