Marc Burckhardt campaign for Porsche



A campaign by Marc Burckhardt to illustrate the Rear Engine Design for Porsche, also known as Rear Engine Horsepower.


I've been lucky enough to get behind the wheel of a 911 before and test the limits that design provides, so this was an idea I could really appreciate. That I had less than a week to complete two pieces for the campaign, which would be reproduced in print ads, outdoor billboards, building wraps, and web animations, lent an adrenaline rush to the project that rivaled the feeling of opening up a 911 on the Autobahn - Marc Burckhardt 

Thankfully, AD Laurent Leccia made the task easy: sketches were quickly approved and with art due Christmas Eve, I was off to the races.

I just got word this week that the campaign was accepted into the Communication Arts 56th Annual. Many thanks to the jurors and to everyone at Fred & Farid who worked so hard to get this project pulled together in the tight timeframe we had. A picture perfect finish - Marc Burckhardt

Online Media


Rear Engine Design


Although this engine layout was once popular, it was mainly found in small, inexpensive cars and light commercials. Most car makers have abandoned the rear-engined layout apart from Porsche who has gradually developed their design with improvements to the suspension and chassis to reduce the shortcomings of the layout to exceptional levels in road and race cars.


Sketches

Detail


Campaign Credits

  • AGENCY: FRED & FARID   l   佛  海  佛  瑞

  • Creative Director: LAURENT LECCIA  

  • Project Managers

  • KYLIE WANG   l   王凯丽

  • VIVIAN WANG   l   王文雯