Tavis Coburn : Marussia F1



Branding Graphic Designs for the Marussia F1 Team


Tavis worked with Poke London to deliver a suite of images to co-inside with the agency brand strategy positioning for Marussia Virgin Racing with new harmonised values, tone of voice and a combined, flexible logotype & word marque.

Drawing on inspiration from Russian contstructivism and visual themes from 100 years of motorsport heritage, a colour palette, graphic, illustration assets and guidelines were developed which then went on to allow MVR to manage parts of the delivery and further design in house.

Tavis was re-booked to deliver year 2 arts, which combined with year 1, went on to cover all merchandise, pit graphics, branding and general fan appeal.

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