Avinoam 'Noma' Bar (born in 1973) is an Israel born graphic designer, illustrator and artist. His work has appeared in many media publications including: Time Out London, BBC, Random House, The Observer, The Economist and Wallpaper*. Bar has illustrated over 100 magazine covers, published over 550 illustrations and released two books of his work through Mark Batty Publisher: Guess Who - The Many Faces of Noma Bar in 2008 and Negative Space in early 2009.
Bar's work has become well known throughout the world, winning various industry awards; more recently the prestigious Yellow Pencil award at the D&AD Professional Awards 2012 for his series of Don DeLilo covers, created with London design studio It's Nice That. His London Design Festival exhibition 'Cut It Out', was selected as one of the highlights of the festival. The project was nominated in the graphics category for the Design Museum, Designs Of the Year 2012. In 2014, he illustrated Chineasy: The New Way to Read Chinese by Shaolan Hsueh, a book about Hsueh's visual-based method of learning Chinese.